Market Analysis for Retail Solutions

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Before any potential supplier of retail solutions engages in a marketing programme to Postal Administrations it is important to understand a number of the critical success factors. Specifically these are:

Customer Trends,

• what is the shape of the market?
• who is doing what?
• where is the opportunity?

Business Trends

• What are the business drivers that force Postal Administrations to invest?
• How do those drivers convert to a business case?
• What is the growth market for Postal Administrations?

Competitive Trends

• Who are the players in the market?
• What are the offerings?
• What is their strategy?

Technology Trends

• What is the technology for the future?
• Where are we now?
• What is the migration path to the future?

Whilst the overall potential market is huge and worth approximately $5billiion over 5 years, it is a very specialised sector, further more there is only one potential customer in every country worldwide. In order to maximise effectiveness of approach careful thought needs to be given to the channel to market.

During the last 5 years International Postal Consultancy Limited has worked extensively and successfully with suppliers in order to develop their business strategy and understanding of the market and define the product and channel management.

For further information on how International Postal Consultancy Limited can help suppliers develop their understanding of the market, contact Brian Hauxwell of IPC (brian@postal-ltd.com).

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